When you let the product shine through photography, everything else will fall into place.

The importance of collaboration with peers of different disciplines within the company or on the project is crucial for a good photoshoot. The magic happens when working side by side with copy, merchandising, product managers and creative, and have the same goal. It begins and ends with initial concept sketches, planning, execution, evaluation and editing. Art directing these shoots has helped understand the process of visual communication beyond photography.

I’ve worked on the below photos shoots from start to finish. From the initial sketch brainstorms of how the photoshoot should look to art directing the shoot live I had a hand in every aspect of it. Choosing the models, finding the wardrobe and even giving direction on hairstyles, I was able to see my concepts come to life. I love working on photoshoots and letting the product shine through photography. I’ve worked on photoshoots both virtually and in person. The majority of the shoots below were shot virtually for FAO Schwarz.