
Retail Design
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Where play and imagination meet
Seeing the complete transformation of the 30 Rockefeller Plaza space in becoming the New York City flagship FAO Schwarz store was unforgettable. Assisting with designing visual collateral, window displays and employee uniforms helped in understanding a new side of retail. Every area of the store is an experience. Whether you’re building your own RC car at the FAO Speed Raceway or adopting your own baby doll in the Baby Doll Adoption Center, the experiences are endless!