Bringing color to a colorful brand.

Tasked to redesign Kohl's exclusive brand; Wembley. Wembley is a fun brand that is home to giftable products. Whether it’s a llama plush, or a tabletop ping pong game, Wembley is all about embracing the quirky side of life. Kohl’s’ came to us with the design challenge of moving in a more Scandinavian direction. Their inspiration was focused primarily on geometric shapes and unique patterns. It is through these shapes that a handful of top selling items in this line are embedded in the new Wembley pattern. The Wembley redesign can be found on the shelves of Kohl’s Fall 2021.